In the late 1930s, the United States Food, Drug and Cosmetic Act was signed into law, which introduced certain safety standards for cosmetics that pushed companies to test their products on animals first. These tests, such as Dramatize eye and skin irritant tests, used to be considered the most important cosmetic safety assessments and were mostly performed on rabbits. By the 1980s onward, activists began raising awareness and launching movements against animal testing. The European Center for the Validation of Alternative Methods was established in 1991 to develop and spread the use of alternative tests that do not need to involve animals. Five years later, the Coalition for Consumer Information on Cosmetics, composed of animal welfare groups, started the Leaping Bunny cruelty-free certification program in the U.S and Canada. Insidermonkey experts made a list of 10 makeup companies that do not test on animals.
The first company that does not test on animals is Kat Von D Beauty, a relative newcomer in the makeup business. The brand began as a makeup line under Sep-hora and now offers a full-fledged line of cosmetics, ranging from trendy liquid matte lipsticks and eye shadow palettes, to concealers and foundations. This makeup brand bears the name of its creator, popular tattoo artist Kat Von D. It is reformulating all the makeup it carries to be vegan, which it defines as “a product that does not contain any animal products or by-products, and has not been tested on animals.” Anastasia Beverly Hills specializes in producing the best-quality brow products on the market today. However, it has now expanded to carry lip, face and eye makeup, as well as makeup tools. It offers brow products in a wide array of shades and kinds, depending on one’s preference, be it pencil, pomade or powder. If you like this list, also check out our list of the 11 most hated companies in America in 2017.
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