What products and services sell best in a recession? Hint: This is not a trick question. The answer is the one that immediately popped into your head when I asked it. Before you started over-analyzing this. The products and services that sell best in a recession are the cheaper ones. That’s right – the ones that cost less. I recently read in a biography of Milton Hershey that he believed his business was recession-proof and depression-proof because he sold an affordable product. Insidermonkey experts made a list of 10 best products or services to sell during a recession.
But some consumer-product companies have benefited from the recession, usually because they sell the kind of stuff that helps people save money. Other companies have capitalized on timely technology or latched on to powerful trends that defy the recession. To identify some of these recession winners, I analyzed data provided by financial research firm Capital IQ, a unit of Standard & Poor, to see which consumer-products firms have gained revenue and market share since the recession began near the end of 2007. You can also check our list of 9 Best Selling Products During the Great Depression.
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