Perhaps it’s the products they make or are working on which makes them interesting, whether that’s due to innovation, style, or simply the quality of their work. Perhaps it’s the people who lead them, some of whom have become celebrities in their own right with the rise of social media and the direct access that gives to the thoughts and dreams of these business leaders. Or perhaps it’s the culture surrounding these companies, both in terms of their employees and their customers, a certain something that just makes the company compelling to insiders and outsiders both. Insidermonkey experts made a list of most interesting companies in the world.
The Reputation Institute sorts companies according to the public's perception of their performance in seven areas: products and services, innovation, workplace, governance, citizenship, leadership, and performance. The chocolate maker The Hershey Company is the most reputable brand in the US, but the brand is much less well known internationally, so it did not make it onto the list. Facebook did not even make it into the top 100. You can also check our list of the 21 Most Interesting Man in the World Facts.