The couponing market is seeing a marked increase in Australia with many retailers joining schemes to drive customers to their website and increase their profits. But what about the negative press couponing gets? Do people spend less when they use a coupon? Is it a good idea to offer an incentive to sign up to a newsletter? Is it all just a big waste of time? Insidermonkey experts wrote a article about 5 myths about shopping with coupons busted.
You can actually increase your customers basket value. People who want to spend more are always going to spend time searching for a good deal. This means that by offering a coupon, you will be able to attract these spenders – particularly if you have a coupon for a minimum purchase. A good method is to look at what your average order value is, and round it up. Offer a percentage off this.
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