Nothing puts people in a worse mood than having a problem with a product, except waiting on hold for hours with no sign of help or humanity. The American Customer Satisfaction Index recently rated U.S. companies on their customer service, letting us know who to avoid, while also reinforcing some preconceived notions along the way. Insidermonkey experts made a list of 10 worst companies for the customer service.
A 2009 study in China, noting that there wasn't a wealth of research tying customer satisfaction to profit, tried to get to the bottom of it. Their conclusion is powerful. "The results show that non-financial measure, customer satisfaction, is significantly associated with contemporary and future financial performance. Furthermore, the enterprises with higher-level customer satisfaction than others will enjoy higher profitability." Put simply, customer satisfaction has been proven to have a direct relationship with financial success. You can also read our article on the most money making companies in the world.
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